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Clay recycling process
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Punaravartan collects over 20 tonnes of clay sludge in 2022 And collection continues...

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Punaravartan on the Yale Forum for Religion and Ecology Click here to visit the Yale website 

The Problem

Natural clay – known as Shaadu Maati – is a non renewable resource that is mined from different parts of India and sent to cities to be converted into religious idols. After the ban on the use of PoP, the traditional use of natural clay is expected to increase. This will create another ecological disaster and therefore needs to be addressed. Also, when clay idols are immersed into natural water bodies they form an impermeable layer on the river bed. 

Currently the clay sludge collected after immersion is either thrown into open mines around the city or some of it gets poured back into the river. 

Source: Gujarat Mineral Development Corp Ltd.
Source: Gujarat Mineral Development Corp Ltd.

The Solution

Natural clay can be easily reused and recycled by artisans to remake fresh Ganesh idols. To enable this the clay sludge has to be collected in a clean manner stored carefully and returned to the sculptors. 

The CPCB guidelines for Eco friendly Ganesh Celebrations , 2020, recommend the recycling of clay sludge. 

Campaign Partners – Pune 

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Schools and Colleges 

Fergusson College

Fergusson College

DLRC

DLRC

Vikhe Patil Memorial School

Vikhe Patil Memorial School

MMCOA

MMCOA

Bharatiya Vidya Bhawan

Bharatiya Vidya Bhawan

Kaveri International School

Kaveri International School

PVG College of Engineering and Technology

PVG College of Engineering and Technology

MIT School of Fine Arts and Technology

MIT School of Fine Arts and Technology

Kirloskar High School and Junior College

Kirloskar High School and Junior College

With the support of the Pune Municipal Corporation

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Campaign Partners – PCMC
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Campaign Partners – Thane 

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Campaign Partners – Nashik

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