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Join Us - PUNARAVARTAN 2024 (1200 x 627 px)

PUNARAVARTAN is a campaign to reintroduce circularity to Indian rituals and festivals and make them completely zero waste.

It promotes the reuse and recycling of sacred offerrings after immersions so that they are not treated as waste.

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Would you like to initiate the Punaravartan campaign in your city? Email us at [email protected] or call 9049146644

FRESH GANESH IDOLS MADE FROM THE COLLECTED CLAY SLUDGE
FRESH GANESH IDOLS MADE FROM THE COLLECTED CLAY SLUDGE

Punaravartan on the Yale Forum for Religion and Ecology Click here to visit the Yale website 

The Problem

Natural clay – known as Shaadu Maati – is a non renewable resource that is mined from different parts of India and sent to cities to be converted into religious idols. After the ban on the use of PoP, the traditional use of natural clay is expected to increase. This will create another ecological disaster and therefore needs to be addressed. Also, when clay idols are immersed into natural water bodies they form an impermeable layer on the river bed. 

Currently the clay sludge collected after immersion is either thrown into open mines around the city or some of it gets poured back into the river. 

Source: Gujarat Mineral Development Corp Ltd.
Source: Gujarat Mineral Development Corp Ltd.

The Solution

Natural clay can be easily reused and recycled by artisans to remake fresh Ganesh idols. To enable this the clay sludge has to be collected in a clean manner stored carefully and returned to the sculptors. 

The CPCB guidelines for Eco friendly Ganesh Celebrations , 2020, recommend the recycling of clay sludge. 

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The Punaravartan campaign aligns with the following UN Sustainable Development Goals 

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