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PUNARAVARTAN is a campaign to reintroduce circularity to Indian rituals and festivals and make them completely zero waste.

It promotes the reuse and recycling of sacred offerrings after immersions so that they are not treated as waste.

EVENTS

PV26 Rebearth posters (LinkedIn Single Image Ad)

PUNE

Mayuri Kumbhar: 9049146644

Shrilatha Menon : 9619552221

MAHAD

Ganesh Khatu: 7276670311

MUMBAI

Divya Rai: 9967355040

NAVI MUMBAI

Rekha Sankhala: 8767302005

MAHAD

Ganesh Khatu: 7276670311

SAWANTWADI

Ranjit Marathe: 9146655110

CHHATRAPATI SAMBHAJI NAGAR

Saket Kulkarni: 9766969471

SANGLI

Promod Chowgule: 8888424888

Pramod More: 9920037922

Would you like to initiate the Punaravartan campaign in your city? Email us at theecoexistfoundation@gmail.com or call 9049146644

FRESH GANESH IDOLS MADE FROM THE COLLECTED CLAY SLUDGE

Punaravartan on the Yale Forum for Religion and Ecology Click here to visit the Yale website

The Problem

Natural clay – known as Shaadu Maati – is a non renewable resource that is mined from different parts of India and sent to cities to be converted into religious idols. After the ban on the use of PoP, the traditional use of natural clay is expected to increase. This will create another ecological disaster and therefore needs to be addressed. Also, when clay idols are immersed into natural water bodies they form an impermeable layer on the river bed.

Currently the clay sludge collected after immersion is either thrown into open mines around the city or some of it gets poured back into the river.

Source: Gujarat Mineral Development Corp Ltd.

The Solution

Natural clay can be easily reused and recycled by artisans to remake fresh Ganesh idols. To enable this the clay sludge has to be collected in a clean manner stored carefully and returned to the sculptors.

The CPCB guidelines for Eco friendly Ganesh Celebrations , 2020, recommend the recycling of clay sludge.

Know More / Join The Campaign

Testimonials

“Great initiative. I have just donated the clay at one of the centre in Kharadi. Thank you! Appreciate the efforts you guys are taking..Keep it up!”

Rohan Gujar

“Thanks to Punaravatan & all the volunteer’s for this Seva towards Lord Ganesha. We could donate 123kgs of Shaadu mati collected at our society 24k Opula, PCMC. Process was very smooth & volunteers were reachable on call.Happy our beloved bappa’s godly clay will be respected even after Visarjan.”

Kapil Agarwal

I feel this year Punaravartan has taken this initiative to just another level, great inspiration! Congratulations!!

Mona Dalmia

DLRC